Areas of Oversight
Northeastern University’s reach is a global one. The University system is a network that spans 12 campuses across the US, Canada, and the UK, 3,000 partner organizations, and 282,000 alumni from every part of the world. The Office of Enrollment Management plays a key role in supporting and nurturing the future interplay between these groups.
Enrollment Management Contact Center
The Enrollment Management Contact Center is the primary point of contact for several of the university’s departments, including Student Financial Services, Undergraduate Admissions, The Office of Global Services, College of Professional Studies, the Dolce Center for the Advancement of Veterans and Servicemembers, and the University main line. The mission of the Contact Center is to promote student and parent loyalty to the University community by providing customer-focused service. The Contact Center strives to build relationships with students and family members through knowledgeable staff and to deliver a positive experience on every interaction. Led by Brian Clinton, Assistant Vice President of Enrollment, team members within the Contact Center are trained to field questions related to all enrollment areas. Staff are able to assist callers with billing and payment issues, application status checks, missing documents, and university policies and procedures.
Enrollment Research and Analytics
Led by Assistant Vice President Shane Karcz, the Enrollment Research and Analytics team provides timely research and data analytics that inform and guide strategic decision making across the entirety of the student lifecycle, from recruitment and enrollment through persistence and graduation. Such analysis contributes to student recruitment strategy, admissions strategy and reporting, financial aid leveraging, predictive yield modeling, enrollment forecasting, retention research, market expansion, program launches, and student experience research.
Enrollment Management at Northeastern has long been an exemplar in data-driven decision making in higher education, and the Research and Analytics team is critical in supporting that culture.
Graduate Enrollment Counseling
The Enrollment Counseling team serves as one part of the comprehensive graduate & professional programs enrollment management infrastructure. Reporting to Assistant Vice President Brian Clinton, the Enrollment Counseling team supports the enrollment process for individuals seeking a master’s degree across all Colleges, as well as bachelor’s completion programs and professional doctoral programs within the College of Professional Studies. The team is focused on engaging domestic prospective students with personalized 1:1 enrollment counseling, as well as inbound management of those looking to speak with an Enrollment Counselor to learn more about the university’s professional program offerings.
Graduate Operations and College Success
Led by Assistant Vice Chancellor Brad Booke, this group includes the Graduate Admissions, College Success, and Project Management teams. This team is responsible for supporting marketing, recruitment, and application processing. College Success and Project Management facilitate the relationships with our College partners, helping to support marketing and recruitment efforts, College programs, and program development.
International Enrollment Management (IEM)
IEM offers a centralized marketing and recruitment infrastructure to Colleges in supporting unified brand representation and program and experiential offerings to global markets. IEM has built a framework for international recruitment that includes B-to-B outreach, U.S.-based international student recruitment, enrollment through international institutional partners, government and private sponsors, and global corporate learners. The IEM global recruitment infrastructure includes in-country recruitment representatives who engage in regular institutional visits, counselor training, student fairs, and one-on-one counseling, as well as building and managing a local marketing infrastructure for online and on-ground marketing activities.
The IEM team works closely with Colleges to collaboratively establish international enrollment goals, create and execute marketing as well as communication plans, facilitate recruitment events, yield events, and pre-departure support. In collaboration with the Office of Global Services (OGS), IEM also supports infrastructure needs to ensure the international student experience on campus appropriately enables our current international students as ambassadors for our prospective international students.
Marketing and Digital Strategy
Led by Assistant Vice President Mike O’Connor, this group includes the Creative Services and Digital Marketing teams and provides centralized marketing and admissions support for the Colleges, campuses, and departments across Northeastern for both domestic and international graduate and undergraduate programs. The marketing team begins the process with developing and executing marketing strategies and plans for the many academic programs on offer at Northeastern, with campaigns tailored to our audiences and their needs, expectations, and hopes. In conjunction with the Digital Marketing team, the Creative Services group supports multiple areas, including digital, video, motion graphics, content, print, and strategic needs across the graduate and undergraduate spheres. Together, these teams provide full marketing and audience engagement support throughout the prospective student journey.
Office of Global Services
The Office of Global Services (OGS) advances the international community of Northeastern through ensuring immigration compliance and providing transformational academic services and cultural experiences for our students. OGS collaborates broadly with partners across the Northeastern campuses to build the university’s global system, growing the regional campuses, and enhancing international recruitment and global alumni networks.
OGS consists of comprehensive advising specialists, a Student Support and Programming group, and a Data Management team. We seek to provide comprehensive support focused on student satisfaction and operational efficiency in order to create an environment that fosters a supportive, positive, and nurturing experience from the time of admission to beyond graduation.
Assistant Vice President Brian Clinton also oversees the Accelerate: Pre-College Programs designed for talented high school students who are interested in experiencing a Northeastern academic environment prior to their senior year of high school. The mission of the Accelerate: Pre-College Programs unit is to engage with top talent domestic and international high school students early in the admissions funnel to give them a Northeastern experience—rigorous, hands-on learning delivered by renowned faculty, leveraging the world-class facilities of our global campus network. The Pre-College team collaborates with the undergraduate colleges at Northeastern to design and deliver meaningful experiences that stay with students beyond their program dates and into the undergraduate application season.
Strategic Enrollment Initiatives (SEI)
The SEI team supports a high-level enrollment management technology strategy and infrastructure that enables us to make choices today that will have long-lasting implications in the context of our broader and fast-moving ecosystem. SEI is advancing a sustainable, collaborative, and accountable technology model between Enrollment Management, ITS, and University Audit & Advisory Services, while implementing “best of breed” technologies to meet our enrollment management needs.
Led by Assistant Vice President Marina Macomber, SEI consists of a highly talented group of Salesforce Architects, Business Analysts, and Product Owners. The team is focused on initiatives that will add to the customer service capabilities within enrollment management, and enhance the student application, visit & event, and marketing engagement experiences for our audiences.
Student Financial Services (SFS)
SFS is dedicated to supporting students and families in the pursuit of their educational goals by providing clear information and resources around financial aid programs, costs, and benefits. Led by Dean Rob Reddy, SFS provides services to students along every financial touchpoint during their Northeastern journey. SFS is comprised of multiple departments, including Financial Aid, Student Accounts, and SFS Systems. Additionally, the group oversees the University’s Center for the Advancement of Veterans and Servicemembers (CAVS), Center for Financial Literacy, and Office of Student Employment, Graduate Assistantships, and Fellowships.
The SFS vision seeks to transform itself from a Boston-centric operation into a One Northeastern Enrollment Management unit by facilitating learner access, growth, and mobility across a global university system. Key goals include:
- Creating enrollment management practices, policies, and processes within SFS that lead and integrate with other EM units, while supporting the
- Colleges, Academic Programs and location growth.
- Provide learner supports that facilitate enrollment growth and mobility throughout the university system.
- Develop customer service capacities and options that assist learners anywhere, any place, and any time.
Admission to Northeastern’s undergraduate program is highly competitive. Our goal is to build a diverse community of intellectually curious, mature, and highly motivated students who are a good match for our distinctive educational experience.
The Undergraduate Admissions team leads domestic and international recruitment, processing, review, and selection of first year and transfer students for the Fall and the suite of specialized entry programs, including N.U.in, NU Bound, NU Immerse, and ContiNUe. The team also oversees the University Visitor Center and programming for prospective and admitted students both on and off-campus. The Office of Opportunity Scholarships and Programs is another arm of the Admissions team and includes support for special Boston scholarships and the Torch Scholars Program.
The team’s important work connects the operational process of recruiting, admitting, and enrolling a class to the strategic work happening with college partners and campus colleagues. The Undergraduate Admissions team is known for efficiently managing high volume processes, being nimble and innovative with new strategic efforts, and being an active national voice within the industry.